Job Openings >> Regional Director of Marketing - Skilled Nursing Homes
Regional Director of Marketing - Skilled Nursing Homes
Summary
Title:Regional Director of Marketing - Skilled Nursing Homes
ID:2241
Location:Lakeland. FL
Description

Recruit Secure is collaborating with an established and very stable and growing Healthcare company that owns two large Skilled Nursing Homes in the Lakeland, Florida area that is looking for an experienced and dynamic Regional Director of Marketing to join their team (direct hire) The Regional  Director will be responsible to manage and mentor the Marketer at each facility. and for developing and executing plans and identifying resources to meet the census goals of each Skilled Nursing Home. The successful candidate will have healthcare experience (i.e., Long-term care, Assisted Living, and/or Skilled Nursing facilities); managing a team, and developing strategic marketing plans that build relationships with hospitals, external businesses, outside vendors, community organizations, etc., to generate admissions to the facility and enhance the company's brand. This is a great opportunity to join a dynamic and growing company and to directly affect its success. Salary and bonus plans are dependent on experience. An excellent benefits package is offered.

Responsibilities:

  • Work with local Marketers to Interact and effectively communicate with community leaders, Social Workers, Case Managers, and Discharge Planners to maintain and develop referral relationships.
  • Work with Admissions departments to meet short-term and long-range census goals.
  • Create, manage and monitor new business development plans
  • Communicate with SNF Administrators to be abreast of policies affecting Admissions and finances.

Requirements:

  • Prior Marketing experience within  Long term Managed care, Assisted Living, and/or Skilled Nursing Facilities - a must
  • Knowledge of Medicare and Medicaid insurance systems
  • Knowledge of Healthcare and Hospital systems, especially in the Miami, West Palm Beach, and Lakeland areas.

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