Responsibilities

• Provide leadership and oversight to Admissions Directors and Coordinators across six skilled nursing facilities.
• Develop and implement regional admissions strategies to achieve occupancy, census, and payer mix goals.
• Oversee the admissions process, ensuring timely referrals, efficient admissions, and regulatory compliance.
• Monitor census trends, referral activity, and admissions performance, implementing action plans to drive growth.
• Build and maintain strong relationships with hospitals, physicians, case managers, discharge planners, managed care organizations, and other referral sources.
• Collaborate with Executive Directors and interdisciplinary leadership to support operational and financial objectives.
• Analyze market trends and identify opportunities to increase referrals and market share.
• Prepare regional admissions reports and monitor key performance indicators.
• Travel regularly between facilities to provide leadership, operational support, and coaching.

Position Requirements

• Bachelor's degree in Healthcare Administration, Business Administration, Marketing, or a related field required;
• Minimum of five (5) years of progressive admissions, marketing, business development, or census development experience within skilled nursing, long-term care, or post-acute care.
• Minimum of three (3) years of multi-site or regional leadership experience
• Demonstrated success in increasing occupancy, improving payer mix, and leading high-performing admissions teams.
• Thorough knowledge of skilled nursing operations and the admissions process.
• Strong understanding of Medicare, Medicaid, Managed Care, and commercial insurance reimbursement.
• Proven ability to build and maintain strong relationships with hospitals, physicians, discharge planners, and community referral partners.
• Excellent leadership, communication, organizational, and interpersonal skills.
• Strong analytical skills with the ability to interpret census data, referral trends, and performance metrics to drive strategic decision-making.
• Proficiency with electronic medical records (EMR), admissions software, and Microsoft Office Suite.
• Ability to manage multiple facilities, prioritize competing demands, and work effectively in a fast-paced environment.
• Reliable transportation required, with the ability to travel extensively throughout the assigned region.

Salary: $160,000–$180,000 annually